1
Q
Definition of an event
A
An event is a planned gathering that is temporary and memorable
2
Q
4.5 categories of event sizes
A
- Local
- Major
- Hallmark
- Mega
+ New addition after covid = Virtual
3
Q
Event classifications
A
- type
- size and impact
- frequency
- geography
- sector
4
Q
The phases of the event planning process
A
- Research, concept development, and screening
- Design and detailed planning
- Managing the event on-site
- Evaluation and reporting
5
Q
Phase 1: Research, concept development and screening - essential tasks at this phase include:
A
- stakeholder mapping
- preparing the proposal
- screening and feasibility
6
Q
Phase 2: Design and detailed planning involves:
A
- planning the programme
- selecting the venue
- planning the site layout
- event production and operational planning
- recruiting the event team
- event marketing
- financial planning
- sourcing suppliers and contractors
7
Q
There is no right way when it
A
comes to the step-by-step process for planning and organizing an event
8
Q
SCAMPER
A
substitute, combine, adapt, modify, purpose, eliminate, rearrange
9
Q
Event elements
A
- venue
- f&b
- hospitality
- entertainment
- special effects and decor
10
Q
5 phases of event programming
A
- welcome
- build
- breaks and mealtimes
- peak moments
- ending
11
Q
First step is to create a venue search brief, which includes:
A
- your organizations requirements
- your clients requirements
- the events requirements
12
Q
Planning the site visit (3 steps)
A
- Get to know your event site
- Invite key contractors and suppliers to join the visit
- Produce an event pack and circulate to suppliers details
13
Q
Three most important event site considerations
A
- Space
- Movement
- Atmosphere
14
Q
ICE (movement of people)
A
- ingress (entry)
- circulation (moving around)
- egress (leaving)
15
Q
3 steps to designing the site layout
A
- Obtain the detailed plan of the site
- Determine the layout of the event
- Seek feedback on the proposed layout
16
Q
A
Studying
flashcards
Decks in class (14)
# Cards
