I, Daniel Blake

Question 1

I Daniel Blake director (3)

Answer 1

• Ken Loach
• Left wing social realist director
• Award winning such as Kes
  (1969)

Question 2

Who funded I Daniel Blake and why? (2)

Answer 2

• BFI and BBC (1)
• Followed their desire and BBCs
  PSB remit for a niche film
  showcasing British culture (1)

Question 3

How is I Daniel Blake niche/low budget? (4)

Answer 3

• Set in Newcastle and not a
  studio (1)
• Focuses on the British problem
  of the welfare system (1)
• Lesser known actors such as
  Dave Johns (1)
• Lack of special effects (1)

Question 4

How was I Daniel Blake marketed? (5)

Answer 4

• Featured on Daily Mirror
  magazine and online page as it
  aligned with left wing stance (1)
• Hashtag #IDanielBlake and
  #weareallDanielBlake found
  on twitter and Facebook (1)
• Physical posters featuring
  Palme dor branding (1)
• Trailers found on YouTube,
  advertisement slots and in
  cinema (1)
• eOne used cheap ‘guerilla
  marketing’ through London
  projections of I Daniel Blake to
  create buzz in Britain and
  tourists. Also northern
  audience were focused on as
  the poverty message related to
  them more (1)

Question 5

How was I Daniel Blake distributed? (4)

Answer 5

• International theatrical release
  such as France Spain and Brazil
  but not USA (1)
• Premiere in Newcastle inviting
  left wing figure head Jeremy
  Corbyn (1)
• DVD and Blu-ray release to
  make up any non theatrical
  release (1)
• Available to buy digitally such
  as on YouTube, Amazon and
  sky store. Briefly available on
  streaming services Netflix and
  Amazon prime (1)

Question 6

What did I Daniel Blake receive (3)

Answer 6

• $15.6mil being the highest
  box office by Loach (1)
• Exceeding internationally,
  doing the best in France (1)
• Won 2016 Palme ‘dOr (1)