List the strategies to develop a transnational organization
- Global efficiency and competitiveness
- World wide innovation and learning
- Multinational responsiveness
List the three key mgmt positions in a transnational company
Global Business manager
Worldwide function manager
Country subsidiary manager
List the roles + responsibilities of the global business manager
Responsibility
- Develop global efficiency and competitiveness
Roles
Global Business Strategist
Architect of asset + resource configuration
Cross border coordinator
What does a global strategist do?
- worldwide perspective on a strategic position
- Incorporates interest of other managers
- Prepares integrated strategy
- consistency of business strategy and corp strategy
What does an architect of asset and resource configuration do?
- Oversee worldwide distribution of key assets and resources
- Shape future configuration by leveraging existing resources and capabilities
- Link resources + capabilities to resemble an integrated network
What does a cross-border coordinator do?
- Decides sourcing pattern and manages cross-border transfer process
- Organizes the transfer processes
Direct central control. develop internal market mechanisms
What is the role + responsibility of the worldwide functional manager
Responsibility
- Provide support to line manager
- diffuse innovation and transfer knowledge on a worldwide basis
Roles
- Worldwide intelligence scanner
- Cross pollinator for best practices
- Champion of translation innovation
What does a worldwide intelligence scanner do?
- Capture and transmit leading-edge information across national boundaries
- Establish functional specialist information channels to link-local tech, marketers, and prod experts
What does a cross-pollinator of best practices do?
- Identifies and evaluates practices
- Take initiatives that expose others to new ideas
What does a champion of transnational innovation do?
- Identified opportunities for locally leveraged and globally linked
List the roles + responsibilities of a country subsidiary manager
Responsibility
- Defend market position against global competitors
- Respond to local customers and host govt
- leverage local resources and capabilities to strengthen the position
Roles
- Bicultural Interpreter
- National defender and advocate
- Frontline implementer of corporate strategy
What does a bicultural interpreter do?
- interpret information for corp mgmt
- Interpret and apply corp goals and start local operations
- communicate corp strat to local employees
- diminish ethnocentric mindsets
What does a national defender and advocate do?
- Defend the need for national responsiveness
- Local needs and opportunities are understood and incorporated into decision making
- leverage local key assets and capability to contribute to MNE
What does a frontline implementer of strategy do?
- Convert corp strats to actions while considering host country demands and pressures
- Action should be sensitive to respect locals + pragmatic enough to achieve est corp outcome
How to implement the strategy in top-level corp mgmt
- Provide long-term direction and purpose
- Leverage corporate performance
- Ensure continuous renewal
What are the drivers of current MNE Trends?
- NGO
- Supranational agencies ex UN
- Corporations themselves adopting trends
List 4 types of MNE
- Exploitive
- Transactional
- Responsive
- Transformative
Describe Exploitive and transactional MNE
Exploitive
- focus on maximizing profits
- Attracted to developing countries to exploit low factor costs etc wages, age
- Response to stakeholder is to use indirect channels or exploit another area
- Adversarial attitudes to NGO
Transactional
- focus on maximizing shareholder returns
- Legally compliant and socially aware
- conform to labour laws but will still try to exploit lower cost labour
- NGO relationship based on monitoring and challenging
Describe Responsive and transformative MNE
Responsive
- More than just law abiding entity
- focus on stakeholder/shareholder concerns
- Decisions or moral principles
- Attempts to be proactive
Transformative
- GO beyond being a good corp
- take a leading role in developing countries
- willing to sacrifice profits to address social issues
- highest employee standards everywhere
- influence positive change in partnership with NGO
