Increase Conversions with Performance Planner

Question 1

By planning your Google Ads budgets in advance, you can:

Answer 1

1. understand future spend potential of current campaigns
2. take advantage of seasonality
3. set optimal bids + budgets to ensure maximised ROI
4. Find new opportunities to grow sales volume

Question 2

Performance Planner - explanation?

Answer 2

Forecasting tool that uses machine learning to reveal the possibilities for your Google Ads campaigns.

forecasting | simulation | machine learning | validation

Question 3

Why performance planner > traditional forecasting methods?

Answer 3

accurate forecasts | benefits of machine learning

Question 4

4 step to use performance planner?

Answer 4

learn | explore | do | repeat

Question 5

3 Best Practices for Performance Planner?

Answer 5

1. create separate plans for each marketing objective
2. set bids and budgets using non last-click conversions
3. regularly check your plan

Question 6

3 additional factors to check while budget planning?

Answer 6

seasonality | market share | growth