Increasing sales - framework

Question 1

BBB Electronics wants to increase its sales so it can claim that it is the largest distributor of the K6 double prong lightning rod. How can BBB electronics reach its goal?

How would you approach this problem?

Answer 1

1. Increasing sales doesn’t necessarily mean increasing profits. Think about the relationship. What can be done? What do we need to know?
2. Determine best strategy to increase sales

Question 2

What are questions to ask to assess the relationship and situation?

Answer 2

1. How are we growing relative to the industry?
2. What has our market share done lately?
3. Have we gone out and asked customers what they want from us?
4. Are our prices in line with our competitors?
5. What have our competitors done in marketing and product development?

Question 3

What are the 4 ways to increase sales?

Answer 3

1. Increase volume. Get more buyers, increase distribution channels, intensify marketing
2. Increase amount of each sale. Get each buyer to spend more.
3. Increase prices.
4. Create seasonal balance. Increase sales one very quarter - if you own a nurse, sell flowers in the spring, herbs in the summer, pumpkins in the fall, and trees and garlands in the winter