1
Q
According to PRSA, Facebook offers what kind of communication model?
A
A one-way communication model (e.g., post photos, video and updates)
2
Q
What is a major challenge in being a PR practitioner in the new media?
A
Reputational management.
APR Study Guide
flashcards
Decks in class (11)
# Cards
-
Chapter 11: Research10
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Chapter 12: Planning + Crisis Comm19
-
Chapter 4: History17
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Advanced Communication Skills2
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Models and Theories10
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Chapter 15: Business and Industry14
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Management Skills & Issues8
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Law & Ethics9
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Information Technology2
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Chapter 13: Implementing / Taking Action6
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Chapter 14: Evaluating the Program8
