High brow institution
- facts are paramount
- professional
- highly educated/sophisticated
- respected journalist
Low-Brow
- less intellect, less educated
- less sophisticated
- gossip magazines, reality shows
public-service broadcasting?
eg?
- media outlets: prime goal is public service and engaging the citizen
- eg: BBC, itv, channel 4&5
BBC
how many channels?
- nine national channels
ITV
reach?
speciality?
associated people?
- reaches 41.3m a week
- family weekend entertainment
- dramas/soaps
- ant&dec, simon cowell
BBC2
speciality?
audience type? (eg: class?)
- sophisticated, intelectual
- high brow audience
- high social class (A/B)
Gatekeeping
- Process of filtering information prior to dissemination.
- usually done by editor
- way for institutions to control the flow of information
four ways news can be bias
- through selection and omission
- through placement
- by headline
- by photos, captions and camera angles
BBC audience share
-21.46% audience share
bbc genre
- mixed genre
- all audiences
bbc ethos/aim
educate, entertain,innovate,create
bbc 2 ethos
- ETHOS: educate/stimulate/inform/ witty
‘we’ media
the audience play an active role in the process of collecting/reporting/analysing content
brand image
how a brand/institution comes across to the audience
- the logo, tagline etc reflect values
UGC
user generated content - media created by consumers
globalisation
transmission of ideas and values through media that extend and intensify social relations
convergence
merging of mass communication outlets on a single device
synergy
simultaneous release of different products across media platforms to boost publicity (e.g: film, soundtrack, game etc)
sponsership
a company pays to be associated with a specific tv programme or film etc
commercial
broadcasting of programmes by privately owned corporate media as opposed to state sponsorship
independent institutions
any form of media free from influence by the government or corporate interest
conglomerate
company that owns numerous companies involved in mass media enterprises
regulation bodies (e.g?)
control or guide mass media (e.g: ASA, BBFC)
mission statement
defines the institutions goals, values and objectives
