Internal and external communication

Question 1

Why is effective communication important to business?

Answer 1

1. To reduce the risk of mistakes.
2. To enable faster decision-making.
3. To enable quicker responses to market changes.
4. To improve coordination between departments.
5. To improve morale and motivation of the workforce.
6. To improve customer relationships.

Question 2

How can communication barriers arise?

Answer 2

1. The language is too complex.
2. The channel of communication is too long.
3. Demotivated workers don’t listen to the message properly.
4. There are poorly disciplined workers.
5. There is too much noise between the sender and receive.
6. There are language barriers.

Question 3

What are the problems of communication barriers?

Answer 3

1. Tasks are sometimes not completed which increases waste.
2. The reputation of the business can be damaged.
3. There is a higher risk of accidents.
4. Can result in poor sales.
5. There can be recruitment problems.

Question 4

How can communication barriers be reduced or removed?

Answer 4

1. By making sure the language used is understood by the receiver.
2. By keeping the channel of communication as short as possible.
3. The sender must always insist on receiving a feedback for they know it has been read and understood.

Question 5

What are communication barriers?

Answer 5

Obstacles and problems that prevent effective communication.

Question 6

What are open communications?

Answer 6

Communications that can be read or listened to by anyone.

Question 7

What are internal communications?

Answer 7

Communication with people inside a business.

Question 8

What is external communication?

Answer 8

Communication with people outside the organisation.