1
Q
What does this result in?
A
A private as well as a public change of opinions/behaviour
2
Q
Why is this change likely to be permanent ?
A
Because attitudes have been internalised. Ie-become part of the way the person thinks
3
Q
What does the opinions/behaviour persist ?
A
Even in the absence of other group members
4
Q
When does integralisation occur?
A
When a person genuinely accepts the group norms
