what approach do they take
micro appraoch (individuals)
what should sociology not be
is not and should not be science
what data do they prefer
qualitative data
why cant people be measured
they have free will and are unpredictable
what do they reveal
reveal meanings
what should researchers do
build trust and develop empathy
what do they focus on
high validity
their primary methods
informal interviews and observation
their secondary methods
documents - letters, diaries