Interviews

Question 1

STRUCTURED INTERVIEWS

Answer 1

Predetermined questions delivered by an interviewer who does not probe beyond the answer received but mah answer questions from the interviewees

Question 1

STRENGTHS OF STRUCTURED INTERVIEWS

Answer 1

• Can easily be repeated
  ( more reliable )
  -Easier to analyse than unstructured interviews because answers are more predictable
  -interviewer can provide extra information

Question 2

WEAKNESSES OF STRUCTURED INTERVIEWS

Answer 2

-The interviewers expectations may influence the answers the interviewee gives (researcher/interviewer bias)
-participants may feel reluctant to reveal personal information when face to face with an interviewer

Question 3

SEMI STRUCTURED INTERVIEWS

Answer 3

Some questions are pre-determined but also new questions are developed as the interviewer proceeds

Question 4

UNSTRUCTURED INTERVIEW

Answer 4

No questions are decided in advance

Question 5

STRENGTHS OF UNSTRUCTURED INTERVIEWS

Answer 5

More detailed information can be obtained from each respondent than in structured interviews because subsequent questions are specifically shaped to the participant
- Can access information that may not be revealed by predetermined questions

Question 6

WEAKNESSES OF UNSTRUCTURED QUESTIONS

Answer 6

• More affected by interviewer bias than structured interviews because the interviewer is developing questions on the spot and may be prone to issues such as inadvertently asking leading questions
  -Requires well trained interviewers which may be difficult to obtain therefore making the research more expensive
  -harder to replicate as questions vary in interviews