Benefits of group interviews
May feel more comfortable due to the extra support , quicker way to gather more imformation , pupils can bounce ideas of each other and stimulate thinking , which can lead to richer data . Can be used as a pre method to generate initial ideas then follow uk with further research , means you can observe group dynamics
What matters in an interview
Social setting , gender of the interview , wording of questions , body language , ethnicity of interviewer , the pressure given to answer, status and power differences