Define structured interviews
Are you
Define structured interviews
Pre-set, standardised questions asked in the same order for all participants.
Are structured interviews practical
High
Quick to administer, easy to compare and analyse responses.
Are structured interview ethical
Generally good
participants know the questions and can choose to answer.
Are structured interviews reliable
High
Standardisation allows the study to be repeated with similar results.
Are structured interviews valid
Moderate
Captures factual data well, but may miss personal meanings or motives.
Example of structured interviews
The British Social Attitudes Survey uses structured interviews to gather standardised responses on social opinions, such as attitudes to the NHS or immigration.
Representativeness of structured interviews
High if the sample is properly selected.
How do theorists think about structured interviews
Favoured by positivists for objectivity; criticised by interpretivists for lack of depth.
Define unstructured interviews
Open-ended, flexible interviews where the researcher explores topics in depth.
Are unstructured interviews practical
Low.
Time-consuming and requires skilled interviewing.
Are unstructured interviews ethical
Sensitive
Allows informed consent but may touch on personal or emotional topics.
Are unstructured interviews reliable
Low
Answers vary widely; difficult to replicate exactly.
Are unstructured interviews valid
High.
Provides rich qualitative data; captures meanings and motives.
Example of unstructured interviews
Paul Willis in Learning to Labour conducted unstructured interviews with working-class boys to explore their attitudes toward school and work, allowing students to discuss their own experiences freely.
Are unstructured interviews representative
Low.
Usually small sample sizes
How do theorists feel on unstructured interviews
Favoured by interpretivists; rejected by positivists for subjectivity.
Define semi structured interviews
Combines pre-set questions with flexibility to explore new ideas raised by the participant.
Are semi structured interviews practical
Moderate.
More manageable than unstructured, but less rigid than structured.
Are semi structured interviews ethical
Generally good;
can probe sensitive topics with consent.
Are semi structured interviews reliable
Moderate.
Some standardisation, but responses still vary.
Are semi structured interviews valid
High.
Captures comparable data plus deeper meanings.
Example of semi structured interviews
Helen Wilkinson used semi-structured interviews to study gender differences in children’s play, allowing standard questions but following up on unexpected responses.