1
Q
Types of product development
A
- Changes to augmented product
- Repositionings (very new to market)
- Core product revisions (relatively new to company)
- New product lines (very new to company)
- Line extensions
- Completely new product
2
Q
Features
A
what the product contains
3
Q
Benefits
A
What the product does
4
Q
Types of market research for ideas
A
- Consumer surveys QFD
- Market surveys
- Focus groups
- Internal brainstorming
5
Q
Focus groups
A
- small discussion group of target consumers
- run by moderator
- observers behind mirror
6
Q
Internal brainstorming involves
A
marketing and R&D
7
Q
Optimum # of people for brainstorming
A
8
8
Q
How long should brainstorming last max
A
45 minutes
9
Q
Paradigms for new products
A
Drug delivery
Holistic product
10
Q
Drug delivery products contain
A
actives that provide benefits
vehicle to optimize delivery of active
11
Q
In holistic products,
A
the whole product delivers the benefit
12
Q
Holistic products
A
Moisturizers
Hair gels
Conditioning shampoos
Foundation
13
Q
Active deliver products
A
Anti-aging
Sunscreen
Anti-dandruff shampoo
AP
14
Q
Three competing product development factors
A
Time
Money
Scope
Product development
flashcards
Decks in class (7)
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