Anthropology
The study of human Species and it;s origin and development of language/culture
Psychology
The study of the human mind, emotions cognitive processes and personality
Sociology
The study of society and social behavior and social interactions withing communities/society
Anthropology Belief
Origins explain how we live, communicate and interact with our environment
Psychology Belief
You are born with certain behaviours but you can also adapt and learn new behaviors over time
Sociology Belief
The group you are apart of will impact/determine your personal expectations and values
Psychology Questions
Anthropology Questions
Sociology Questions
Malcolm Tipping Point
Ideas, products and behaviors become popular and reach a tipping point and then decline.
Law of the Few Connector
Special talent to interact with different people and bring them together
Law of the Few Mavens
Ability to acquire info and pass it to others
Law of the Few Salesman
Power to persuade others to agree with the idea
Stickiness Factor
Being able to stick in teh minds of consumers and influence their behaviour
Power of Context
Small ideas or facts that can cause an idea to “tip”
What is Participant Observation
Participant observation is when you fully immerse yourself within a culture or environment. Living or closely observing things in society.
Acculturation
Contact, exposure, and exchange of ideas between cultures, and it makes changes to both.
Diffusion
Spread of a cultural trait from one society to another through social contact
Differences between Diffusion and Acculturation
Similarities between Diffusion and Acculturation
Both are the spread of cultural change.
Macrosociology
The sociological approach in which groups, social systems, and social structures are analyzed on a large scale.
Microsocioolgy
The sociological approach is where things are analyzed on a small scale or in small groups.
Cognitive Consistency
The tendency to seek out info that is consistent and supports your ideas and beliefs.
They tend to ignore attitudes that cause discomfort and inconsistency
Cognitive Dissonance
The state of having inconsistent thoughts/beliefs. Your behaviours could be in direct conflict with what you believe.