The 4 levels of strategy analysis
The firm
The industry
The country
the global economy
Reasons to go abroad
to match their S and W with external O and Ts.
Increased market size
Economies of scale & learning
Locational advantages
Steps of developing a strategy
Identify international opportunities -> Explore Resources and capabilities -> Use core competencies -> Strategy
Inputs of strategy planning (Tripod)
Industry based competition (Industry based view)
firm specific resources and capabilities (Resource based view)
Institutional conditions (Institutional Based View)