Introduction

Question 1

What is internationalization

Answer 1

• cross-border relations between firms or
  countries
• Describes a state or a process of crossborder
  relations.
• International trade
  Foreign direct investments (FDI)

Question 2

What is FDI and why does companies do that

Answer 2

• Foreign direct investments
• Gain long-term influence in another country
• increase of cross-boarder trading proves increased internationalization

Question 3

What is global market segments

Answer 3

• Similar products can be sold to similar groups of customers in almost any country in the world
• Cultural homogenization
• Similarities between customers across geographic boundaries.

Question 4

Definition of globalization

Answer 4

• Process in which markets and firms in different countries are becoming increasingly
  interdependent, connected and similar to each other
• markets/firms/products in different countries are
  becoming more and more similar to each other and interconnected

Question 5

Globalization of markets VS globalization of firms

Answer 5

Markets
- Mergin differnt markets and see it as a huge global market with
- similar taste, willingness to pay, needs.
- Results in same competitors worldwide
Firms
- Firms operating globally
- Benefit from homogeneous needs in several countries
- Globally value chains
- Global corperate culture

Question 6

What drives globalization

Answer 6

• Homogenization of demand (can create world scale product)
• Low trade barriers (world as market)
• Ec of scale
• Bigger R&D costs and shorter life cycles
• Low ifo and transport costs

Question 7

Why are some industries more global

Answer 7

• Degree of brandable products
• Make sence to local adaption?
• Inudstry regulations
• Role of fixed cost- ec of scale