Gender bias
+ Can be prevented/minimised, criteria in place, diversity within women studied, not studied as object but actually participate, emphasis on collaborative research methods, qualitative data.
Culture bias
+ Less of an issue now. Used to be individualist/collectivist culture comparison. Less simplistic now.
+ Takana & Osaka. 14/15 studies comparing USA and Japan, no evidence of distinction between individualism and collectivism, culture bias less of an issue.
+ Not an issue as some can be universal. Ekman-basic facial expressions are the same for all human/animal world. Strange situation, imitation and interactional synchrony are universal.
Ethical implications