What is ITV considered to be?
The ‘people television’.
What was the channel established for?
A mass audience.
Particularly the working class.
Who is ITV funded by?
Advertising.
What does it mean if ITV are funded by advertising?
Large cash prizes.
Who does ITV appeal too?
Working class faction, as large prizes may be out of their income.
Who Wants to be a Millionaire is successful, why?
It has been broadcast in over 50 territories.