Benefit of joint Venture 1
Legal requirement, 50% ownership
Reduces total profits that can be earned in that market
Benefit of joint venture 2
Local knowledge
Skills experience, distribution
Adapt closer to local tastes
Increase prices and increase market share
Benefit of joint venture 3
Access to materials and suppliers
Reduced unit cost
Benefit of joint venture 4
Spreading costs spreads risk
Leader to EOS
Drawbacks of joint ventures 1
Share profits
Drawbacks of joint ventures 2
Unreliable partners and clash of cultures
DEOS
Define joint ventures
Two companies make a third with separate identity