Demographics
How people are grouped together based on similar characteristics
Media language
Technical elements that translate meaning
Psychographics
Thought, opinions and political ideas people have
Polysemic
There is multiple meanings
Anchoring
Techniques directors use to confirms its meaning to the audience
Protagonist
The leading character in the show
Antagonist
The leading villian in the show
Hyper-reality
A postmodern idea which says that there is a situation where the boundary between real life and he media has become blurred
Ideologies
A set of beliefs
Monopoly
Where one company dominates the market in a particular industry e.g Coca Cola is said to hold a monopoly over the drinks market
Voyeurism
Finding pleasure in the process of looking and watching other people, particularly their bodies and in secret
Homogenous
A situation where everyone is very similiar/ the same
Demographic
The factual statistics of the audience e.g their gender, age, class or ethnicity etc.
Diegetic sound
Sound that comes from the fictional world e.g sound of cereal being poured in the bowl in an ad
Iconography
The props, costumes objects and backgrounds all associated with a particular genre
Intersexuality
Where one media product intertextually reference another
Synergy
The combination of elements to maximise profits within a media organisation or products e.g where a film soundtrack sells the film and the film sells the soundtrack
Textual poaching
The way in which audiences or fans may take particular texts and interpret or reinvent them in different ways e.g by creating fan fiction
Visual codes
Everything you see that construct meaning
Audience positioning
The way in which media products place audiences in relation to a particular point of view
