Objectivity
Based on facts and data and avoids bias
Reliability
The consistency of the findings of a result of a study.
Validity
How well a test actually measures what it was created to measure. Results obtained are a true reflection of what you are trying to measure
Internal Validity
The extend to which a study can establish that changed in the Dependant Variable were caused by the Independant Variable, rather than other factors.
Predictive Validity
The ability of a test to predict a future outcome
Ecological Validity
Refers to whether the study reflects those of real life
Demand characteristics
Cues that might indicate the aim of a study to participants
Experimenter Effects
When researchers unconsciously influence their experiments results based on their expectations to preferences
Control Issues
Exerting influence over one’s environment or actions or behaviours of another person
