Target audience
A specific group of people a media product is aimed at.
Audience consumption
How, when, and where audiences access and use media products.
Audience engagement
How audiences interact with media products, such as liking, sharing, or commenting.
Audience reception
How audiences interpret and respond to media messages.
Active audience
An audience that actively interprets and questions media content.
Passive audience
An audience that accepts media messages without questioning them.
Demographics
Measurable audience characteristics such as age, gender, ethnicity, and social class.
Psychographics
Audience characteristics based on lifestyle, values, attitudes, and interests.
ABC1
A social grade group representing higher and middle-class audiences.
C2DE
A social grade group representing working-class audiences.
