Key Terms

Question 1

Define the following term:

ACCENT

Answer 1

The way in which the inhabitants of a particular region speak.

Question 2

Define the following term:

ACTION CODE

Answer 2

Something that happens in the narrative that tells the audience that some action will follow.

Question 3

Define the following term:

ACTIVE AUDIENCE

Answer 3

An audience who actively engages in the messages of the media product in the intended way.

Question 4

Define the following term:

ANCHORAGE

Answer 4

The words which accompany an image (still or moving) and give meaning to that image.