internal validity
degree of certainty to which the data collected demonstrates a causal relationship
external validity
degree of certainty to which the data collected can be applied to individuals outside of a lab environment
study designs in order of validity type
highest external validity
- observational studies
- other correlational studies
- quasi and field experiments
- lab experiments
highest internal validity
observational studies (types + traits)
correlational studies (types + traits)
Main issues with correlational data
variable types + meaning
dependant
independant
control
confounding
methods to reduce experimental error
quasi experiments
field experiments
Biases in experiments
experimental ethics procedures