Organisation
An organised group of people with a particular purpose, such as a business or government department.
External Environment
Forces and trends outside an organisation that affect its survival and its ability to serve its customers.
SWOT
Strengths, Weaknesses, Opportunities and Threats.
Stakeholders
A party that has an interest in an organisation and can either affect or be affected by its activities.
Brand
A brand is a name, term, design, symbol or other feature that identifies a product or service.
Word of Mouth
Organic, unpaid spread of information about a product, service or brand from person to person, often through conversation, recommendations and reviews.
Economic Growth
An increase in the amount of goods and services produced per head of the population over a period of time.
Interest Rate
The proportion of a loan that is charged as interest to the borrower, typically expressed as an annual percentage of the loan outstanding.
Inflation
A general increase in prices and fall in the purchasing value of money.
Exchange Rate
The value of one currency for the purpose of conversion to another.
Chamber of Commerce
A local association to promote and protect the interests of the business community in a particular place.
Trade Union
An organised association of workers in a trade, group of trader, or profession, formed to protect and further their rights and interests.
The World Trade Organization (WTO)
AN international organisation that establishes and enforces the global rules of trade between nations.
Organisation Culture
The basic assumptions and beliefs that are shared by members of an organisation, that operate unconsciously and define in a basic taken-for-granted fashion an organisation’s view of itself and its environment.
Values
Enduring normative beliefs about proper standards of conduct.
