Capacity
Amount of information we can store
5-9 / 7+-2
Duration
Length of time memory can last for
Encoding
The way we process information
Computer metaphor
Used by cognitive psychologists to describe memory
Chunking
Memory technique where you group several items into one e.g. BBC
Confounding variable
A study of the environment that affects the behaviour your measuring e.g difficulty of a test (who’s missing game)