Conformity
A change in behaviour/ opinions as a result of a real/ imagined pressure from a group
Internalisation
Deep type of conformity: accept the majority as believe it is correct
Indentification
Moderate type of conformity: act same way as group because we want to be a part of it
Compliance
Superficial type of conformity: publicly go along with group view but privately disagree
Informational social influence
We agree with majority view as believe it is correct
Normative social influence
We agree with majority view as we want to be accepted