Technology push (Tidd)
Applications and refinements which eventually found their way to the marketplace
Need pull (Tidd)
The market signaled needs for something new which then drew out new solutions to the problem (necessity becomes the mother of invention)
Shock trigger innovations (Tidd)
Change happens when people or organizations reach a threshold of opportunity or dissatisfaction
Ideas proliferate (Tidd)
After starting out in a single direction, the process proliferates into multiple, divergent progressions
Fluid phase (Tidd)
High uncertainty along two dimensions
Target: What will the new configuration be and who will want it?
Technical: How will we harness new technological knowledge to create and deliver this?
No one knows the right configuration, there is extensive experimentation and fast learning by a range of players
Dominant design (Tidd)
Something which begins to set up the new rules of the game
Technological trajectory (Tidd)
A ‘bandwagon’ begins to roll and innovation options become increasingly channelled around a core set of possibilities
Sailing ship effect (Tidd)
A mature technology accelerates its rate of improvement as a response to competition with new alternatives, as was the case with the development of sailing ships in competition with newly emerging steamship technology
Strong ties (Tidd)
Close and consistent relationships with regular partners in a network
Incentives and Pressures that influence the rate and direction of technological innovation (Tidd)
Competencies in Production and Research that influence the rate and direction of technological innovation (Tidd)
The incentives and pressures will not result in innovation unless firms have the competencies that enable them to respond.
9 factors that influence the firm’s capacity to benefit commercially from its technology (Tidd)
5 factors that affect the rate and extent of adoption of an innovation (Tidd)
What are demand-side (statistical) and supply-side (sociological) models? (Tidd)
Demand-side
o Epidemic, based on direct contact with or imitation of prior adopters
o Bass, based on adopters consisting of innovators and imitators
o Probit, based on adopters with different benefit thresholds
o Bayesion, based on adopters with different perceptions of benefits and risk
Supply-side
o Appropriability, which emphasizes relative advantage of an innovation
o Dissemination, which emphasizes the availability of information
o Utilization, which emphasizes the reduction of barriers to use
o Communication, which emphasizes feedback between developers and users
What are the conclusions (Tidd)
Performance trajectories (Bower & Christensen, 1995)
The rate at which the performance of a product has improved and is expected to improve over time
Sustaining technologies (Bower & Christensen, 1995)
Maintain a rate of improvement, they give customers something more or better in the attributes they already value
Disruptive technologies (Bower & Christensen, 1995)
Introduce a very different package of attributes from the one mainstream customers historically value and they often perform far worse along one or two dimensions that are particularly important to those customers.
Financial managers will rarely support it, technical personnel will likely do support it
Upmarket (Bower & Christensen, 1995)
Most established companies have higher cost structures to serve sustaining technologies with high(er) profit margins
Downmarket (Bower & Christensen, 1995)
Disruptive technologies with lower profit margins of the emerging markets
Method for spotting and cultivating disruptive technologies (Bower & Christensen, 1995)
Technology S-curve (Ettlie)
Captures the “potential for technological improvement … resulting from a given amount of engineering effort,” which varies over time. First gradual and then rapid improvement of a product’s performance.
Can be used to forecast technology
Radical technology (Ettlie)
Length of time it takes to be truly different and produce something new to the world
Innovativeness (Ettlie)
A relative construct, relative to time, content (e.g. the firm may be innovative to production process but not product etc.) and reference domain (internal vs external), that is, compared to the firms various units, the industry, industry in general or other countries or economic regions.