KPI Dictionary

Question 1

Weekly Promo Volume Rate

Answer 1

Average promo Sales Volume per week on promotion

Average “Volume Sold on Promotion / No. of weeks on Promotion” for events in selected scope

Question 2

Weekly Promo Sales Rate

Answer 2

Average promo Sales Value per week on promotion

Average “Sales Value Sold on Promotion / No. of weeks on Promotion” for events in selected scope

Question 3

△ Value Sold on Promotion ($)

Answer 3

THB Change in Value Sold on Promotion vs Year Ago (YA)

Value Sold on Promotion Current Period - Value Sold on Promotion (YA)

Question 4

Incremental Unit per visit

Answer 4

Increase in Unit per visit from promotion event

Unit per visit during promotion week - Baseline unit per visit