KPI Test Flashcards by Allison Pritchett

Q

Add columns for Lost IS (budget) and Lost IS (rank)

A

Click on Columns

* Competitive Metrics

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Targeting is too narrow

A

Your audiences are too small. You’ll know if your audience is too small to target by clicking on the Display Network tab within the ad group you’re trying to show ads in, and then clicking on the Interests & Re-marketing tab. You’ll see a message that says “Too small to target for the Display Network

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Describe quality score factors 

A

click-through rate (CTR),ad relevance and.landing page experience

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Describe quality score factors 

A

Click-through rate (CTR),ad relevance and.landing page experience

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

How does CTR relate to quality score?

A

The likelihood that your ad will be clicked when shown.

How well did you know this?

1

Not at all

2

3

4

5

Perfectly