Independent variable (IV)
Experimental conditions
When the IV is divided into levels
Control condition
Dependant variable (DV)
Variable that’s measured
Extraneous variable (EV)
Any variable other then the IV that COULD affect the DV
Confounding variable (CV)
Any variable other then the IV that HAS affected the DV
Operationalisation
Defining and stating how the variables will be measured
Needed for an experiment to be successful
Laboratory experiments
Lab experiments advantages
1) high level of control over IV and the conditions, so easy to control for any extraneous variables and prevent them from becoming CV which may affect measurements/data collected
2) researcher can manipulate IV and can establish a cause and effect relationship between the IV & DV
3) a lab experiment can be easily replicated by other researchers to see if similar results can be obtained. If the findings are similar to the original study then the results are reliable
Lab experiment disadvantages
1) with lab experiments demand characteristics may occur within the study - may guess the aim of the study and then change behaviour accordingly - makes data invalid. Some participants behave in a more positive light than normal - can be called social desirability bias
2) with lab experiments establishing a high level of control over the IV & EV means that the experimental situation can often lack mundane realism (extent to which it reflects real life). This means that it lacks ecological validity (ability to generalise the findings of a piece of research to real life situations or other places)
Field experiments
Field experiment advantages
1) there is more mundane realism and ecological validity than in a lab and it reflects real life more then a lab experiment
2) in a field study the researcher can manipulate the IV - a cause and effect relationship can be established between the IV & DV
3) There is less chance of demand characteristics compared to a lab experiment, in a field experiment the participants may not even be aware that they are taking part in research do they will behave more naturally and more valid data will be collected
Field experiment disadvantages
1) less control over EV compared to lab experiments so the effect on the DV may not be caused by the IV but by EV - this means research may not be valid
2) there is less control over the sample (people taking part in the experiment) - so the sample may not be very representative of the target population
3) may be difficult to replicate which means that they might be unreliable especially when compared to laboratory experiments
Natural experiments
Natural experiment advantages
1) an advantage is that there is a high level of mundane realism and ecological validity compared to laboratory experiments
2) they are useful when it’s impossible or unethical to manipulate the IV/sample in a lab/field experiment
Natural experiment disadvantages
1) low control over extraneous variables compared to a lab experiment
2) very difficult to replicate, this means that they are often unreliable and if they experiment was repeated it’s very unlikely that the same results would be gained again
3) difficult to determine cause and effect due to low levels of control
Quasi experiments
Quasi experiment advantages
1) high level of control, EV effects are minimised so experimenter can be more confident that the IV has affected the DV
2) replication is very likely, due to strict controls this means that it’s easier to replicate the study to test the reliability of findings
Disadvantages of quasi experiments
1) lacks ecological validity because the setting is artificial - may not be a reflection of real-life behaviour
2) Demand characteristics - participants may accurately or inaccurately guess the aim of the experiment and respond accordingly to what they think is being investigated, this can affect the data collected and the results of the study (invalid)