When does a business problem occur?
When there is a gap between actual state and desired state
What makes a good problem statement
- Relevance
Feasibility
Relevance
- Is it worthwhile?
Managerial relevance
Related to a problem that concerns:
Academic relevance
Preliminary research
Helps to gain a better understanding of the problem and narrows its down
two types of info:
Primary data
Data gathered first hand for the specific purpose of the study:
Secondary data
Already available data. Is evaluated for purpose of the study
What makes a good problem statement?
What makes good research questions?
Theoretical research questions
Practical research questions
- Implication questions (how to implement results)
What makes a good variable definition?
- No jargon unless very obvious (sales etc)
What if many different definitions exist in the literature?
- End with a definition that focuses on the shared meaning across definitions or Pick one definition and justify why
Types of variables
Dependent variable
variable of primary interest = criterion variable
Independent variable
Influences the dependent variable = predictor variable
Mediating variable
- Why does X has an influence on Y
full mediation
X only has an effect on Y through mediation
Partial mediation
X has an indirect effect on Y through mediation AND direct effect on Y
Moderating variable
Alters the strength and sometimes even the direction (positive ↔ negative) of the relationship between X and Y
Pure moderator
moderates relationship between X and Y but no direct effect on Y
Quasi moderator
moderates relationship between X and Y AND also has direct effect on Y