What does IAT stand for?
The Implicit Association Test (IAT)
What does IAT measure?
Association between concepts
IAT: Designed to detect the strength of automatic association between mental representations of objects in memory
What are the two main blocks of IAT called?
“Compatible/Congruent” (young & good, old & bad)
“Incompatible/Incongruent” (old & good, young & bad) block