Labelling

Question 1

what is a food claim

Answer 1

Any message or representation, which is not mandatory under law, including pictorial, graphic or symbolic representation, in any form, which states, suggests or implies that a food has particular characteristics.

Question 2

what are the types of claims

Answer 2

• Nutrient / Ingredient content claim
• Comparative Nutrient / Ingredient content claim
• Sustainability claims (carbon-neutral, , etc.)
• Other claims (non-GMO, vegan, etc.)
• Medical / Medicinal claim (not possible on food!)

Question 3

what claims are prohibited

Answer 3

-The claims “help your immune system fight back” and “fuel for your immune system to fight the virus” stated or implied that a food prevented, treated or cured human disease, which was prohibited by the Code.
-The CAP Code stated that claims which stated or implied a food could prevent, treat or cure human disease were prohibited for foods.
-ads did not state or imply that their food products could prevent, treat or cure human disease.

Question 4

what is a nutrition claim

Answer 4

Nutrition claim means any representation which states, suggests or implies that a food has particular nutritional properties including but not limited to the energy value and to the content of protein, fat and carbohydrates, as well as the content of vitamins and minerals

Question 5

what is a health claim

Answer 5

Health claim means any representation that states, suggests, or implies that a relationship exists between a food or a constituent of that food and health

Question 6

what do nutrition and health claims require

Answer 6

• authorisation
  -qualify to carry a claim (nutritional composition);
  -adequate nutrition labelling
  -Restrictions for marketing and advertising to children

Question 7

what are the expectations for nutrition and health claims

Answer 7

-scientist- transparent
-consumer- truthful
-marketer- unique

Question 8

what are the substantiation of nutrition and health claims

Answer 8

1.Substantiation of claims is a regulatory and ethical non-negotiable obligation
2. Substantiation of claims provides brands with competitive advantage

Question 9

who is Europe is responsible for verifying health claims

Answer 9

EFSA

Question 10

What is the best process of creating nutrition and health claims

Answer 10

• Clearly defined roles for all functions, (incl. Nutrition, Legal, Regulatory, Marketing)
• Independent, objective scientific input
• Leverage expertise within organisation
• Partners have joint responsibility
• Manage risks upfront and responsibly

Question 11

what is scientific substantiation

Answer 11

the process relevant experts define what is needed to establish a robust scientific substantiation case:
1. What is the meaning of the claim(s) being made?
Is the consumer take-out the same as the brand intent?
2. What is the relationship of the evidence to the claim?
extra

Question 12

what is the first step in defining what information needed to substantiate the claim

Answer 12

Knowing the meaning of a claim - and understanding how the intended consumers will interpret the claim

Question 13

what is a claims substantiation dossier based on

Answer 13

external standards, allowing submission to e.g., EFSA, US-FDA, etc.

Question 14

what are the 4 steps of a health claim dossier

Answer 14

1. Describe the food/constituent, the health relationship and intended claims, and the scientific questions that need to be answered to support the claim
2. Identify the totality of the data for review (positive, neutral and negative)
3. Evaluate the individual studies and supporting data
4. Weigh the evidence and derive conclusion

Question 15

what are the benefits of claim substantiation

Answer 15

1. Risk Analysis
   (enables optimally-informed decisions on claims and associated risks)
2. Stretching existing claims
   (reviewing the science promotes recognition of new claim opportunities)
3. Being prepared
   (a Scientific Substantiation Dossier is crucial if challenged)

Question 16

have foods with health claims bee successful

Answer 16

they have underperformed
* Too many benefits (lack of brand focus)
* Benefits relevant to only a small(er than anticipated) consumer segment
* Relying more on the selling power of the ingredient name than on the benefit understood by the consumer
* Failure to create a point of difference

Question 17

what is the purpose of the Great Britain nutrition and health claim NHC register

Answer 17

• The Great Britain nutrition and health claims (NHC) register sets out all authorised and rejected nutrition and health claims.
• Only authorised claims in the Great Britain NHC register may be used in Great Britain.

Question 18

what do all claims need to be

Answer 18

All claims need to be substantiated – this precedes claims risk management- Substantiated claims provide opportunities for competitive advantage

Question 19

who is involved in getting a substantiated claim

Answer 19

Getting to a substantiated claim is multi-disciplinary teamwork – nutrition scientists play crucial roles re. nutrition and health claims

Question 20

is the food industry interested in the health of consumers

Answer 20

yes

Question 21

is the marketing of health claims good

Answer 21

Marketing of foods with health claims has been disappointing

Question 22

what has increased with health claims

Answer 22

• Investment costs of (new) health claims have increased;
• The risk for not getting approval for health claims has increased;