LANGUAGE ANALYSIS - AUDIENCE

Question 1

LANGUAGE ANALYSIS - AUDIENCE (VBA)

• WHAT TYPE OF AUDIENCE ARE THEY APPEALING TO?

(Empirical)

Answer 1

• Evidence
• Verifiable by observation/experience
• Acquired by senses

Question 2

LANGUAGE ANALYSIS - AUDIENCE (VBA)

• WHAT TYPE OF AUDIENCE ARE THEY APPEALING TO?

(Rational

• …designed to grab attention of a rational audience…

Answer 2

• Reason / Reasoned
• Sensible
• Judicious
• Cogent
• Logic / Logical

A person who favours clear, sound reasoning that is explicable through the application of evidence and logic

Question 3

LANGUAGE ANALYSIS - AUDIENCE (VBA)

• WHAT TYPE OF AUDIENCE ARE THEY APPEALING TO?

(Pragmatic)

• … would resonate strongly with a pragmatic audience…

Answer 3

• Realistic
• Sensible
• Best solution in given circumstance
• Useful decisions / actions
• Dealing with things sensibly and realistically rather than theoretical or doctrinal considerations

Question 4

LANGUAGE ANALYSIS - AUDIENCE (VBA)

• WHAT TYPE OF AUDIENCE ARE THEY APPEALING TO?

(Logical)

• …designed to grab attention of a rational audience…

Answer 4

• Straight thinking
• Objectivity / Objective
• Clarity / Clear
• Evidence / Analytical
• A person who favours clear, sound reasoning that is explicable through the application of evidence and logic

Question 5

LANGUAGE ANALYSIS - AUDIENCE (VBA)

• WHAT TYPE OF AUDIENCE ARE THEY APPEALING TO?

(Liberal)

Answer 5

• Tolerance / Tolerant
• Freedom from prejudice
• Progressive
• Being willing to respect or accept behaviour or opinions different from one’s own
• Open to new ideas and views progress and reform favourably

Question 6

LANGUAGE ANALYSIS - AUDIENCE (VBA)

• WHAT TYPE OF AUDIENCE ARE THEY APPEALING TO?

(Moralistic)

Answer 6

• Judges behaviour
• Strong sense of right and wrong
• Black and white
• Wishing to make moral judgements about others’ behaviour and actions
• Seeing things in stark decision, such as ‘good’ and ‘evil’

Question 7

LANGUAGE ANALYSIS - AUDIENCE (VBA)

• WHAT TYPE OF AUDIENCE ARE THEY APPEALING TO?

(Feminist)

• The [ ] decision…. who desire to see…

Answer 7

• Gender equality
• Respect
• Self-determination
• Advocating social, political, and all other rights of women equal to those of men

Question 8

LANGUAGE ANALYSIS - AUDIENCE (VBA)

• WHAT TYPE OF AUDIENCE ARE THEY APPEALING TO?

(Conservative)

• Phrased in a manner that emphasizes…
• Would appeal to a conservative audience who value…

Answer 8

• Tradition / Traditional
• Convention / conventional
• Stability / stable
• Unchanging / unprogressive
• Status quo
• Favoring traditional views and values; tending to oppose change

Question 9

LANGUAGE ANALYSIS - AUDIENCE (VBA)

• WHAT TYPE OF AUDIENCE ARE THEY APPEALING TO?

(Nationalistic)

• … are designed to elicit…

Answer 9

• Patriotism / Patriotic
• Pride Proud
• Sense of superiority
• Protective / Defensive
• Having strong feelings of pride in one’s country
• potentially a belief in the superiority of one’s own country over others.

Question 10

LANGUAGE ANALYSIS - AUDIENCE (VBA)

• WHAT TYPE OF AUDIENCE ARE THEY APPEALING TO?

(Humanistic)

• … would resonate strongly with a humanistic audience…

Answer 10

• Values agency of people
• Worth of individuals
• Dignity
• Human rights
• A person having a strong interest in or concern for human welfare, values and diginity