Lexis and semantics
•Words and their meanings.
•How words are connected through meaning or by denotation
Grammar
•The way words are put together
•grammatical patterning (similar phrase structuring)
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Phonology
•repeated sounds within a text
•how the sounds create a meaning
•what sounds indicate
Discourse
•how you convey a message in a text
•Communication
•storytelling
•conversational tone
•patterns of speech
Pragmatics
•context that allows//in which the discourse to take place
Graphology
•The way images and words look in a text
•positioning of words
•italics