Who made semiotics theory
roland barthes
explain roland barthes semiotics theory
-media texts use signs (words, images, sounds) to create meaning through denotations and connotations.
Uses:
-enimga codes
-action codes
-symbolic codes
-cultural codes
-semantic codes.
who made narratology theory
todorov
explain todorovs narratology theory
narratives follow the same basic structure:
-equilibrium
-disruption
-recognition
-attempt to repair
-new equilibrium
-conflict engages audiences
who made genre theory
steve neale
explain steve neales genre theory
-genres are defined by a balance of repetition and difference
-providing audience pleasure through familiar conventions while offering novelty through variation, subversion, and hybridity
who made structuralism theory
claude levi strauss
explain levi strauss’ structuralism theory
-media texts have underlying, universal structures that shape meaning
BINARY OPPOSITES (YAY MY FAVE) !!!
-meaning is dependent on pairs of opposition
-resolving the opposition reveals cultural values, beliefs, and ideologies
-Conflict between these opposites drives the story forward and creates interest
who made the postmodernism theory
jean baudrillard
explain jean baudrillards postmodernism theory
-the line between “real” world and world of media have collapsed and it is no longer possible to distinguish between reality/simulation
-media mimics reality but creates an artificial (often ideal/ perfect) version of it that often audiences prefer (simularum/simulacra)
-hyperreality - simulacra become hard to tell from reality
-eg perfect instagram post seems “real”
-eg a terrys chocolate orange is packaged to look like an orange, has segments like an orange, mimics an orange but ultimately is NOT an orange
what is an enigma code
Mysterious elements that create suspense and make audiences seek answers
what is an action code
Actions that suggest what might happen next
what is a semantic code
Connotations within the text itself
what is a cultural code
References to shared cultural knowledge
what is a symbolic code
Signs that have become universally recognized
