Learning Aim D

Question 1

Above the Line Marketing

Answer 1

Reach Mass Audience, non specific, good to build brand and make customers aware.

tv adverts, radio adverts, magazine and newspaper ads

Question 2

Below the line Marketing

Answer 2

More specific, Doesn’t target masses. Targets particular customer groups, good for niche products.

leaflets
outdoor adverts 
product demos
in store promotions 
vehicles with promos.