Classical Conditioning (Unconditioned Stimulus/Response, Conditioned Stimulus/Response)
Unconditioned Stimuli & Responses: An unconditionditioned stimulus (US)/Meat Powder natually elicits the target response, which is referred to as the unconditioned response (UR)/Salivation
Conditioned Stimulus & Response: A conditioned stimulus (CS)/Neutral stimulus that does not naturally elicit the target response, but after being paired w/the US many times, it produces a conditioned response (CR).
In Pavlov’s original studies, the meat powder was the unconditioned stimulus and salivation was the unconditioned response.
A tone was the conditioned stimulus; &, as a result of its pairing with meat powder, the tone eventually elicited a conditioned response of salivation.

Forward Conditioning
Classical conditioning is most effective when a forward conditioning procedure is used (Presentation of the CS preceded or is simultaneous w/presentation).
Regardless of the number of pairings of the CS & US, the CR is ordinarily less in magnitude than the UR

Backward Conditioning
The US is presented prior to the CS
Classical Extinction and Spontaneous Recovery
Often, an extinguished conditioned response shows

Stimulus Generalization
In operant & classical conditioning, stimulus generalization refers to responding w/a particular response to similar stimuli.
Stimulus Discrimination and Experimental Neurosis
(Classical conditioning)
When discrimination are difficult, the organism may exhibit
Higher-Order Conditioning
Higher-Order Conditioning involves 2 steps:
occurs when the CR elicited by the 2nd CS is less in magnitude than the CR elicited by the original CS.

Blocking
In classical conditioning, blocking occurs when an association has already been established between a CS and US and, as a result, the CS blocks an association between a second neutral stimulus and the US when the CS and the second neutral stimulus are presented together prior to the US.
Reciprocal Inhibition
Reciprocal inhibition is a form of counterconditioning developed by Wolpe to alleviate anxiety reactions by pairing a stimulus (CS) that produces anxiety with a stimulus (US) that produces relaxation or other response that is incompatible with anxiety.
Systematic Desensitization/Dismantling Strategy

In Vivo Aversion Therapy/Covert Sensitization
In-Vivo Aversion Therapy (Overt Sensitization): utilizes counterconditioning to reduce the attractiveness to reduce a stimulus or behavior by repeatedly pairing that stimulus or behavior in “real life” (in vivo) w/a stimulus that produces an undesirable or unpleasant response.
Covert Sesbitization: is similar to in vivo aversion therapy except that the CS and US are presented in imagination.
In Vivo Exposure with Response Prevention/Flooding
In-Vivo Exposure with Response Prevention: is a classical extinction technique that involves exposing the individual in “real life” (in vivo) to anxiety-arousing stimuli (the CS) w/out the original US while preventing the individual from making his/her usual avoidance response.
Flooding: is a type of exposure that involves exposing the individual to the most anxiety-arousing stimuli for an extended period.
Implosive Therapy
Based on the assumption that certain events are consistently avoided to reduce anxiety & that prolonged exposure to those events w/out the US will produce extinction of the anxiety response.
Conducted in imagination & involves presenting the feared stimulus vividly enough so as to arouse high levels of anxiety.
Believed that avoidance behavior is learned during childhood & represents conflictual rel. to sexual/aggresive impulses & images embellished w/psychodynamic themes.
EMDR (Eye Movement Desensitization and Reprocessing)
EMDR was originally developed as an intervention for PTSD but has since been applied to other disorders. It combines rapid lateral eye movements with exposure and other techniques drawn from cognitive, behavioral, and psychodynamic approaches. Some research suggests that its effectiveness is not due to rapid eye movements but, instead, to exposure to the feared event (i.e., to extinction)
Law of Effect/Thorndike
Thorndike’s Law of Effect proposes that, when behaviors are followed by “satisfying consequences,” they are more likely to increase or occur again.
This theory was originally derived from studies in which hungry cats were placed in “puzzle boxes” & had to perform a particular behavior in order to escape from the box and obtain food.
Concluded that learning is due to connections that develop btwn behaviors & stimuli as the result of trial-and-error.
Operant Conditioning/Skinner (Reinforcement and Punishment)
According to Skinner, most complex behaviors are voluntarily emitted or not emitted as the result of the way they “operate” on the environment (i.e. as a result of the consequences that follow them). Skinner distinguished between 2 types of consequences:
He also distinguished between positive and negative reinforcement and punishment, with

Operant Extinction and Extinction Bursts
Operant Extinction: refers to the elimination of a previously reinforced response through the consistent withholding of reinforcement following that response.
Extinction Burst: Operant conditioning is usually associated with a temporary increase in the response.
Continuous Schedule of Reinforcement
Involves providing reinforcement following each performance of the target response. It is associated with the fastest acquisition of a response but assoc. w/a couple of disadvantages:
Intermittent Schedules of Reinforcement
Skinner distinguished between 4 types of intermittent (partial) schedules of reinforcement. Where reinfircement is delivered after some (but not all) responses:
The best way to est. behavior begins w/continuous sechedule 7 switch to imtermittent sched. when behavior reached desired level.
Matching Law
When using concurrent schedules of reinforcement, there are two or more simultaneous and independent schedules of reinforcement, each for a different response. According to the matching law, in this situation, the organism will match its relative frequency of responding to the relative frequency of reinforcement for each response.
Stimulus Control
(Operant Conditioning) The process by which a behavior does or does not occur due to the presence of discriminative stimuli.
AKA “behavior under stimulus control”
Escape Conditioning
Occurs when a person’s behavior is maintained bc it allows the person to escape an undesirable stimulus.
Ex: Child throws a tantrum whenever his parents want him to eat food he doesn’t like for dinner, his parents will then let him eat something else to stop the tantrum.
An application of negative reinforcement in which the target behavior is an escape behavior- i.e., the indiv. engages in the behavior in order to escape the negative reinforcer.
Avoidance Conditioning
A cue (positive discriminative stimulus) signals that the undesirable stimulus (negative reinforcer) is about to begin.
The indiv. can avoid the stimulus (negative reinforcer) completely by performing the approp. (target behavior) as soon as s/he percieves the cue.
Combo of classical conditioning w/negative reinforcement.
Positive Reinforcement (Thinning, Satiation)
Positive reinforcement occurs when the application of a stimulus following a behavior increases the occurrence of the behavior.
The establishment of a new behavior is usually most rapid when positive reinforcement is applied on a continuous schedule, while maintenance of the behavior (resistance to extinction) is maximized when the behavior is reinforced on an intermittent schedule.
Consequently, the best procedure is to begin with a continuous schedule of reinforcement and to change to an intermittent schedule once the behavior well-established.
Thining: The process of reducing the proportion of reinforcements. Up to a point, the greater the amount of positive reinforcement, the greater its effectiveness.
Satiation: However, past that point, satiation may occur, which means that the reinforcer has lost its reinforcing value.