1
Q
What is the definition of PR? (3 kinds of definitions)
A
= Managing of communication of an organization, e.g. negotiation of points of views and bridging interest (Grunig)
= The development of relationships to help communicate about an organization, an issue, a person or a product (Gordon)
= management of mutual understanding between an organization and its publics (Cutlip)
2
Q
What is the difference between PR and advertising?
A
The dialog. With PR, you present your idea and listen to what the organization thinks about it. It’s a cycle that never stops.
3
Q
What are example of PR?
A
- Things we read about in the newspapers are the result of PR
- Also fun stuff, like documentaries
