Lecture 10, value

Question 1

What is value

Answer 1

value is created when innovation fulfils the need for a certain target group, that they are not able to fulfil themselves

Question 2

How to create individual value:

Answer 2

Relevant innovative content that creates value for that user

Question 3

organisational value creation

Answer 3

create an innovative business process that gives value for intern and extern stakeholders

Question 4

Society value creation

Answer 4

implementation of programs and incentives to promote current organisations and new implementation projects to innovate and create value for member of society.

Question 5

8 rules in creating value:

Answer 5

• Grab and monetize the long tail of demand
• Get ready- your customers value digital content
• Jump in- virtual worlds are real business
• Trust the network- it really does know more than you
• Embrace customers
• Use social networks to create solutions
• Embed flexibility in business models and information systems
• Foster rapid, collaborative innovation in the enterprise