1
Q
Applied Research
A
- Practical Focus
- Emphasis on achieving measurable outputs that are specific to particular business/organization
- Results difficult to generalize elsewhere
- Create solutions to social or organizational problems
2
Q
Basic Research
A
- Concerned with clarifying, validating or building a theory.
- Expand knowledge of social or organizational processes
- Develop universal principles
- Produce findings of significance and value to society
3
Q
Experimental + Quasi-Experimental Research
A
- Reproducing the techniques of the laboratory experiment with highly structured methods
- Control of variables
- Usually deductive
- Accurate quantitative outcomes
- Generalization from samples to similar populations
4
Q
Experimental Research
A
- Experimental group receives the ‘treatment’ and results are compared to controlgroup
- Researcher changes the independent variable to see if the dependent variable changes
5
Q
Quasi-experimental Research
A
- Subjects are not randomly assigned (researcher takes already existing groups)
- The independent variable is not manipulated but difference in the level of the independent variable are measured
- Does not elimante the problem of confounding variables
6
Q
Confounding Variables
A
Other variables that could explain the effect on the dependent variable
7
Q
Phenomenological Research
A
- Producing thick descriptions of people’s experiences and perspective within their natural setting
- Aim is to shed light upon the meanings of human experience
- Emphasizes inductive logic
- Relies on qualitative data analysis
- Seeks opinions and subjective accounts of participants
8
Q
Analytical Surveys
A
- Highly structured
- Emphasis on careful random selection of samples
- Deductive approach
- Control of variables
- Generation of qualitative and quantitative data
9
Q
Types of research methodologies (4)
A
- Experimental Research
- Quasi-experimental Research
- Phenomenological Research
- Analytical Surveys
10
Q
Timeframes in research (2)
A
- Cross-sectional study
- Longitudinal study
11
Q
Cross-sectional study
A
- Short-term research
- ‘Snapshot’ approach where the data is collected at one point in time
- Survey methodology
12
Q
Longitudinal study
A
- Longer term researcg
- Research changes and development over time
13
Q
Forms of studies (4)
A
- Exploratory studies
- Descriptive studies
- Explanatory studies
- Interpretive studies
14
Q
Exploratory studies
A
- Studies seek to explore what is happening andask questions about it
- May help to decide whether the issue is worth researching
- Useful when not enough is known about phenomenon
- Can be done by: literature research, talking to field expert, focus group interviews
15
Q
Descriptive studies
A
- To provide pticture of phenomenon that naturally occurs
- Can be purely descriptive or normative
- Draws a picture of a situation or shows how things are related to each other
- Cannot explain why an event has occured
16
Q
Explanatory studies
A
- Sets out to explain and account for the descriptive information
- Seeks to ask ‘why’ and ‘how’ questions
- Applies to quantitative and qualitative research
- Studies can be correlative with the emphasis on discovering causal relationships between variables
17
Q
Interpretive Studies
A
- Seek to explore people’s experience
- Typically inductive and associated with qualitative approaches
Business Research 3
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