Digital Retailing
Trends in Digital Retailing
- Mobile Commerce Surge
- Personalization
- Rapid Delivery
- Social Commerce
- Mobile Commerce & Personalized Shopping
Mobile Commerce Surge
new features for e-commerce platform
Personalization
brand’s offerings tailored to consumer’s needs
Rapid Delivery
delivery within an hour to align with customer’s expectation
Social Commerce
social media platforms are emerging for online retailers
Mobile Commerce & Personalized Shopping
Dedicated apps - involved personalized/personal media
One-click ordering - simplified shopping payment process
Augmented (enhanced) reality - retailers use AI technology
Success Stories in Digital Retailing
Levi’s: customer-focused, “Wear Your Comfort” campaign
Hybrid Distribution Model
Combination of online and direct distribution
Challenges in Digital Retailing Today
- Cybersecurity risk
- Supply chain disruptions
- Intense competition
Future Projection for Digital Retailing by 2025
- Continued growth
- Enhanced customer experiences
- Sustainability initiatives
Omni-Channel Strategies in Digital Retailing
- Integration of online and offline transactions
- Data utilization
- Customer engagement
Role of Technology Digital Retailing
1. Artificial Intelligence - for predictive consumer analysis
2. Augmented & Virtual Reality - immersive product interactions
3. Blockchain - transparency in transactions
Consumers Expectations and Behavior in Digital Retailing
- Convenience
- Speed
- Personalization
