The process of building a new product,
from ideation all the way through
launch.
PRODUCT DEVELOPMENT
this involves developing
food products that interest the target market
and address gaps in their current preferences
and needs.
PRODUCT DEVELOPMENT
This is to ensure value for your potential customers, as well as
ensuring that there is demand and that your final products
are of the highest possible quality before your take the
products to market.
PRODUCT DEVELOPMENT
The initial stage of the product
development process begins by
generating new product ideas. The product innovation stage.
Idea Generation
This will ensure your product is
different from competitors and
solves a market gap.
SWOT Analysis
substituting, combining, adapting,
modifying, putting to another use,
eliminating, or rearranging your
product concept.
SCAMPER Method
Referred to as scoping or concept
development, and focuses on
refining the product strategy.
Product
Definition
consists of mapping out distribution strategy,
ecommerce strategy, and a more in-depth
competitor analysis
Business Analysis
In this stage team will intensively research and
document the product by creating
a more detailed business plan and
constructing the product.
Prototyping
This Determine if the
workload &
estimated timeline
are possible to
achieve
Feasibility Analysis
This can help
your team execute the
product launch quicker
than building all the
desired features.
Minimum Viable Product
This ensures that every
part of the product—from
development to marketing—is
working effectively before it’s
released to the public.
Validation & Testing
This involves launching your
product & implementing it on
your website or market area.
* Process of bringing new products
to the market
Commercialization
Factors for new product concept
Target Market
Existing Product
Functionality
SWOT Analysis
SCAMPER Method
Factors for Product
Definition
Business Analysis
Value Proposition
Success metrics
Marketing Strategy
