What is aggregate demand?
Total spending on all goods and services in an economy at any given price level
What are the 4 components of AD?
Consumption, investment, government spending, next exports
What is the equation for AD?
AD = gov spending + investment + consumption + (exports - imports)
What is investment?
Spending on capital by firms
What incentivises firms to invest?
Describe the multiplier effect
What does the multiplier effect size depend on?
How big the leakages are - lower leakages = the injection can go around more times
What is the formula for the multiplier effect?
1 / (1- MPC) OR 1/MPS
What is the accelerator effect?
The idea that when we get growth and consumption increases, the increase in profits encourages firms to invest, which leads to more growth
What shifts the AD curve?