1
Q
Absence Blindness
A
.
2
Q
Attribution Error
A
.
3
Q
Confirmation Bias
A
.
4
Q
Loss Aversion
A
.
5
Q
Hindsight Bias
A
.
6
Q
Willpower Depletion
A
.
7
Q
Sunk Cost
A
.
8
Q
Social Proof
A
.
9
Q
Locus of Control
A
.
10
Q
Parkinson?s Law
A
.
11
Q
Commander?s Intent
A
.
12
Q
Communication Overhead
A
.
13
Q
Point of Market Entry
A
.
14
Q
Receptivity
A
.
15
Q
Relative Importance Testing
A
.
16
Q
Segmentation
A
.
17
Q
Barriers to Purchase
A
.
18
Q
Call-To-Action
A
.
19
Q
Risk Reversal (transfer risk from buyer to seller)
A
.
20
Q
Distribution Channel
A
.
21
Q
Hassle Premium
A
.
22
Q
Friction
A
.
23
Q
Perceived Value
A
.
24
Q
Hook
A
.
25
Narrative
.
26
Status seeking
.
27
Force Multiplier
.
28
Amplification
.
29
Compounding
.
30
Autocatalyzing
.
31
Counterfactual Simulation
.
32
Analytical Honesty
.
33
Critical Assumptions
.
34
Pattern Matching
.
35
Deconstruct
.
36
Garbage In, Garbage Out
.
37
Sampling
.
38
Second-Order Effects
.
39
Proxy
.
40
Self-Elicitation
.
41
Cognitive Scope Limitation
.
42
Cognitive Switching Penalty
.
43
Guiding Structure
.
44
Conservation of Energy
.
45
Personal Energy Cycles
.
46
Experimental Mindset
.
47
Option Orientation
.
48
Stress & Recovery
.
49
Akrasia (know should do one thing but do the other)
.
50
Systemization
.
51
Internal Controls
.
52
Margin of Error
.
53
Performance Load
.
54
Performance Requirements
.
55
Buffer
.
56
Slack
.
57
Shared Resource
.
58
Throughput
.
59
Constraint
.
60
Interdependence
.
61
Resilience
.
62
Modularity
.
63
Prototype
.
64
Refactoring
.
65
Standard Operating Procedure
.
66
Stress Testing
.
67
Shadow Testing
.
68
Failsafe
.
69
Iteration Cycle
.
70
Iteration Velocity
.
71
Feedback Loop
.
72
Visualization
.
73
Externalization (writing things down)
.
74
Field testing
.
75
Incremental Augmentation
.
76
Incremental Degradation
.
77
Humanization
.
78
Mystique
.
79
Norms
.
80
Diminishing Returns
.
81
Middle Path
.
82
Limiting Belief
.
83
Threat Lockdown
.
84
Common Ground
.
85
Core Human Drives
.
86
Modal Bias (what we think is right, is right)
.
87
Clan
.
88
Social signals
.
89
Mental Simulation
.
90
Value Capture
.
91
Value Stream
.
92
Selection Pressure
.
93
Overhead
.
94
Qualification
.
95
Reference Level
.
96
Counterparty Risk
.
97
Next Best Alternative
.
98
Opportunity Cost
.
99
Comparative Advantage
.
Mental Models
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