What is PESTLE
Political
Environmental
Social
Technological
Legal
Environmental
Political
These factors determine the extent to which a government may influence the economy or a certain industry.
For example, a government may impose a new tax or duty due to which entire revenue generating structures of organizations might change.
Political factors include tax policies, Fiscal policy, trade tariffs etc. that a government may levy around the fiscal year and it may affect the business environment (economic environment) to a great extent.
Environmental
The business cycle
Exchange rates
Interest rates
Inflation
Social
Social factors can include population growth, focus on public health, age distribution, wealth/wage distribution, career attitudes, cultural norms and expectations, health consciousness, and popular trends
Technology
new technology
ICT such as the internet, mobile apps, and social media
augmented reality (AR)
production
marketing
e-commerce technology
automation
data management practices
Legal
As laws change or are introduced, businesses are impacted in different ways. This can include:
- Training employees of the changes and how they impact their work
- Costs of making changes (processes, documentation, etc.)
- Legal advice
- Efficiency reduction as the business adapts to new laws
- Potential fines if the business doesn’t keep up with changes in the law
Environmental
From climate and weather to the availability of resources, environmental factors impact businesses. Considerations include: