Logo

Question 1

What is a Logo

Answer 1

• A signature image and text combination that identifies an organization, campaign, or project.

Question 2

Two Main Elements

Answer 2

• Symbol
• Wordmark

Question 3

What a Logo Does?

Answer 3

• Help customers or clients recognize and remember your business or organization.
• Helps costumers remember feelings and experiences associated with your business or organization.

Question 4

Identity System of the Organization or Project

Answer 4

• Important in designing and using a logo.
• Refers to all the element that you use together to communicate a cohesive and recognizable presence.
• Includes visual elements: Logo, color palette, and other print and web communication pieces.
• Includes writing styles, tone, and key messaging elements.
• Consistency = organization brand improvement

Question 5

Style Guide

Answer 5

• Document describing logo use (how and when to use the logo), color palettes, fonts, images, and many others.

Question 6

Brand

Answer 6

• How the world perceives your organization.
• Goes beyond visual design elements.
• Covers professional behavior, quick response, and quality of service.

Question 7

3 Kinds of Logos

Answer 7

• Iconic
• Typographic
• Combination Marks

Question 8

Iconic Logos (Symbolic Logos)

Answer 8

• Shapes or icons that represent a company or client.
• Literally or figuratively represent your product, service, or the idea your product/service embody.
• Used by organizations with large funding for marketing and promotions.
• Challenge: Costumer recognition
• Example: Nike Swoosh (It is not a check mark, but represents a wing and denotes speed) (We think of shoes, athletic equipment, competition, and athletes.)

Question 9

Typographic Logos (Logotypes or Word Marks)

Answer 9

• Utilized uniquely styled type or font treatments of the product or company name.
• Choosing the right type face makes all the difference.
• Often good options for small businesses = include the organization name or product.
• Example: Disney (Based on Walt Disney’s handwriting) (Whimsical, fun, and creative feeling)

Question 10

Combination Logos

Answer 10

• Most common type of logo we see.
• Combines a unique icon with a wordmark of the product or company name.
• Include symbol (represent the ideas your organization embodies) and product/company name (convenient costumer recognition).
• Commonly used by small businesses because they offer the advantages of both symbols and wordmarks.

Question 11

Categories in Designing a Logo

Answer 11

• Basic
• Introspective

Question 12

Basic/Universal Steps

Answer 12

• Pick an Icon
• Add your Company Name
• Changing Colors, Size, & Layout

Question 13

Pick an Icon

Answer 13

• Reflect and consider the ideas you want associated with your logo.
• Choice of graphics (matching personality, service, product, or name of your organization).
• Thinking in terms of feelings or ideas.

Question 14

Add Your Company Name

Answer 14

• Choose a type-
  face that best suits the feeling or idea of your company/organization name.
• Decide where it should be place (at the top, side, bottom, or inside the
  symbol.)
• Experiment on what works best, and make sure the logo is understandable.

Question 15

Changing Colors, Size, & Layout

Answer 15

• Necessary adjustments to the elements of your logo.
• Choose a color scheme that matches your com-
  pany’s ideas.
• How Big or Small the symbol or wordmark is.
• Rotating certain elements.

Question 16

Introspective

Answer 16

• Think “essence”, not “literal”
• Think about “tone”, “mood”, & “association”
• Identify your primary audience
• It’s not about you
• Invite opinions early on
• Avoid “Frankenstein” Logos

Question 17

Few things to AVOID

Answer 17

• Legal Phrases (Ins., Corp., and LLP)
• Taglines (Good only for marketing)
• Addresses, websites, and phone numbers (Change overtime)
• Symbols that may be seen differently and look inappropriate.