Logo

Question 1

represent the identity of an
organization, product, brand, or idea

Answer 1

Logo

Question 2

A logo is a _______, ______ or _______ of a company

Answer 2

Symbol, Name or Trademark

Question 3

Logo Serves to represent a given
organization or company or company through a __________ that can be easily understood and recognized

Answer 3

visual image

Question 4

One of the most challenging areas of graphic design, that is undervalued

Answer 4

Logo design

Question 5

Comprised of only essential elements, they are often the most
difficult and also successful.

Answer 5

simple logos

Question 6

Two main categories of logo design

Answer 6

1. type
2. text and a symbol

Question 7

logo that only consist of ______, denoting the name or initials of a
company

Answer 7

type

Question 8

A logo should clearly represent a n organization’s _______

Answer 8

identity

Question 9

3 Golden Rules of Logo Design

Answer 9

1. Keep it simple
2. Logs should be effective at a large and small scale
3. Logos should be effective in color and black & white

Question 10

identify the golden rule:

Sometimes, less information is more powerful

e.g. The evolution of the Apple logo.

Answer 10

Keep it simple

Question 11

A good logo should be effective on a billboard and a business card.

e.g. Target logo

Answer 11

Good logos should be effective at a large and small scale

Question 12

Logos should be able to identify the organization, even without color

Answer 12

A logo should be effective in color or black & white

Question 13

Logo’s can be….

Answer 13

1. Descriptive
2. symbolic

Question 14

What logo is presented below:

The Center for Architecture is an organization devoted to the
public education and the research of architecture. The key is a
symbol for access and the skyline represents architecture.

Answer 14

Descriptive

Question 15

The apple logo is symbolic. What part of it symbolizes you taking a bite out of knowledge?

Answer 15

byte

Question 16

Can represented or describe an idea

Answer 16

Fonts and color

Question 17

The most stimulating color combination, creating a sense of urgency and hunger

Answer 17

Red and Yellow

Question 18

Logo design process can be divided into 4 steps. Namely:

Answer 18

1. Research and Brainstorm
2. Think about fonts
3. Turn your ideas into forms and identify color
4. Finalize design

Question 19

Under this stage, you Develop a list of attributes and characteristics that best represent your goals

Answer 19

Research and brainstorm

Question 20

What changes every time you change a font

Answer 20

personality and attitude

Question 21

___________ make a mark look more serious or formal

Answer 21

Capital letters

Question 22

_______________ make a mark often feel more casual and relaxed.

Answer 22

Lowercase letters

Question 23

Under this step, you combine letterforms with graphic and color elements to create a unique logotype.

Answer 23

Forms and Color

Question 24

Under this step, Try starting with icons and symbols
that are recognizable, but add a
personal twist for your company,
logo, or group.

Answer 24

Forms and Color

Question 25

Under this step, Analyze and define what you are trying to represent Think, write, and sketch

Answer 25

Research and brainstorm

Question 26

Logos are meant to be timeless, but when a company wants to represent change, highlight services, or apply a fun theme, how do they keep their graphic identify?

Answer 26

1. Re-shaping an identity 2. Distinguishing services 3. Applying a theme

Question 27

6 Different Types of Logos

Answer 27

1. Monogram logos (or lettermarks) 2. Wordmarks (or logotypes) 3. Pictorial marks (or logo symbols) 4. Abstract logo marks 5. Mascots 6. The combination mark 7. The emblem

Question 28

is a motif or symbol made by combining two or more letters.

Answer 28

Monogram

Question 29

The fashion industry was one of the first to adopt these logos to convey style, luxury and exclusivity

Answer 29

Monogram / Lettermark

Question 30

Similar to a lettermark, this is a font-based logo that focuses on a business' name alone.

Answer 30

Wordmark / Logotype

Question 31

Each of these companies' logos is so emblematic, and each brand so established, that the mark alone is instantly recognizable. A true brand mark is only an image.

Answer 31

Pictorial Marks / Logo Symbols

Question 32

specific type of pictorial Logo. Instead of being a recognizable image-like an apple or a bird-it's an abstract geometric form that represents your business.

Answer 32

Abstract Logo Marks

Question 33

Are logos that involve an illustrated character. Often colorful, sometimes cartoonish, and most always fun.

Answer 33

Mascot Logos

Question 34

a logo comprised of a combined wordmark or lettermark and a pictorial mark, abstract mark, or mascot.

Answer 34

Combination mark

Question 35

The picture and text can be laid out side-by-side, stacked on top of each other, or integrated together to create an image.

Answer 35

Combination mark

Question 36

consists of font inside a symbol or an icon; think badges, seals and crests.

Answer 36

Emblem

Question 37

have a traditional appearance about them that can make a striking impact, thus they are often the go-to choice for many schools, organizations of government agencies.

Answer 37

Emblem

Question 38

What industry is also very fond of emblem logos?

Answer 38

auto industry